We have been discussing creating an advertisement and the Art of Advertising in class. David Mackenzie Ogilvy - Copywriter and one of the most famous advertising makers. Often referred to as the "Father of Advertising". Is a lot of types of advertising. My favorite adverts are cameras.
The first advert below is a contemporary advert for Sony suggestion that is a very speed camera. The message that they won't give in that advertisement is that camera Sony Alpha 55 has " Super fast continuous Auto Focus for both HD movies and still Photos". The comparison of that camera to Formula 1. is how sure everyone knows that Formula 1 is the most prestigious international motor racing. One of the blogs says that " One advantage of the Sony range over either Canon or Nikon is that the A55 features built-in sensor-shift image stabilization, hence no need to spend extra on specialist lenses to help combat camera shake. On the Sony A55, light sensitivity stretches from ISO 100 all the way up to ISC 12,800, with a quasi-top speed of 25,600 achieved by taking and combining six frames at once. The continuous shooting speed of 10fps at full resolution when using the EVE or in Live View mode is amazing for a mid-range camera, while Sony`s long-standing D-Range optimizer function helps to even out tricky exposures, for example where a bright background would normally throw the foreground into deep shadow."
The second advert presents Nikon from 1989. The short text gives more information that the advert is an old camera however the text also mentions the famous photograph of Eddie Adams. Kat Kiernan says that "A clear evolution in both technology and consumer attitudes towards photography can be seen through camera advertisements spanning the last 130 years. In the early days of amateur photography, advertisements concentrated on the camera`s ability to realize the photographer`s personal vision. Slogans focused on adventure and imagination, and accompanying photographs were made with the camera. In later years, advertisements highlighted the mechanical nature of photography and the various technological advances that set one particular model or brand apart from another".
Source: 2022, Andreas Bomert Source: 1989, Nikon
A good advertisement should have a clear and specific message. Advertising that is intended to attract the attention of the audience must be unique and creative. You can also use it to trigger the indicated reactions in the recipient. It can be joy or emotion, curiosity, and interest.
The above advert photos were chosen by me because it has shown me the direction in which my project should be going. Thank this research I decided to make my own advert for the old camera as it was a perfect present from my passed away grandparents which makes this a very special project for me.
You are learning photography for all of your life, it's not one moment. True photographers make pictures from the heart. If you don't feel love for this you were not able to catch the magic moments of your and your surrounding life. I wanted the next generations to see what we were able to see right now.
Reference
About Sony Alpha 55 [Online} Available From:
https://www.photographyblog.com/reviews/sony_a55_review
Kat Kiernan says May 4, 2016 [Online] Available From:
https://www.donttakepictures.com/dtp-blog/2016/5/4/the-evolution-of-the-camera-130-years-of-advertisements
No comments:
Post a Comment